You’ve decided to earn your marketing credit by taking the Principles of Marketing CLEP exam and now you want to know what you’re in for when your CLEP test day arrives. Here’s what you can expect.
This CLEP test has 100 multiple choice questions about topics in the marketing field. Here are the areas the test covers and how much of the test will be about that area:
• The role marketing plays in our society (8-13% of the CLEP test)
• The role marketing plays in a marketing firm (17-24% of the CLEP test)
• The basics of target marketing (22-27% of the CLEP test)
• The basics of the marketing mix (40-50% of the CLEP test)
Each of these areas of study has its own set of questions. Here’s what each topic covers:
• The role marketing plays in society – ethics, nonprofit marketing, and international marketing
• The role marketing plays in a firm – basic marketing concepts, basic marketing strategy, the marketing environment, and the marketing decision system (this area includes marketing research and marketing information systems)
• The basics of target marketing – consumer behavior, segmentation and positioning, and business-to-business markets.
• The basics of the marketing mix – product and service management, branding, pricing policies, distribution channels and logistics, integrated marketing communications and promotion, and marketing applications in e-commerce
Immediately after taking the CLEP exam your unofficial score will be made available to you. Your score will fall somewhere between 20 and 80 and in order to pass the Principles of Marketing CLEP exams and receive CLEP credit, the American Council on Education recommends that you receive at least a 50.
It’s important to note that the College Board sees no difference between an answer that’s been left blank and an incorrect answer, so if you’re not sure of an answer, you should at least guess because you may just get it right.
You have ninety minutes in which to answer all 100 questions and if you achieve the score you need, you’ll be awarded CLEP credit for your undergraduate marketing course requirement without having to take the course.